Lawrence YMCA Music Clubhouse

Recently, I shot a story for a magazine article that profiled a program at the Lawrence, Massachusetts YMCA, called the Music Clubhouse. In the basement of the Y, kids are invited and encouraged to learn, practice, perform and to exercise their musical creativity. This is one of several Music Clubhouses sponsored by the Music and Youth Initiative, a Boston non-profit that has established seven others in the Greater Boston Area. The Lawrence clubhouse exists with the help of numerous collaborators, such as Avid, my alma mater Berklee College of Music, and numerous other donors and volunteers.

Recently, I shot a story for a magazine article that profiled a program at the Lawrence,

Massachusetts YMCA, called the Music Clubhouse. In the basement of the Y, kids are invited and

encouraged to learn, practice, perform and to exercise their musical creativity. This is one of

several Music Clubhouses sponsored by the Music and Youth Initiative, a Boston non-profit that has

established seven others in the Greater Boston Area. The Lawrence clubhouse exists with the help of

numerous collaborators, such as Avid, my alma mater Berklee College of Music, and numerous other

donors and volunteers.

A Family Business

I worked on a story last month for the Merrimack Valley Magazine, written by Kathleen Pierce, about culinary "hidden haunts" in the valley. One of the places that I really enjoyed was Coté's Market, on Salem Street in Lowell. The small, family owned and operated market is a lot like the little stores that my father used to frequent when I was growing up. My father was always on a first-name basis with the owner and they would typically converse in French while I stood in my Anglophone daze. Many of us are a couple of generations away from our Québec roots here in Massachusetts, so English it is, but I experienced the same something in my interactions with the father and son team of Roger and Kurt Levasseur and the rest of their team. They seem to know their customers by name and they went out of their way to make me feel comfortable.

Then there is the food.

                                                                      In her article, Kathleen appropriately praises the killer baked beans that the Levasseurs make, which are quite different from those that were once called "Boston Baked". They are decidedly Québécoises. The beans are great, but really, it's about the pie; the pork pie, or la tourtière, which Coté's makes in abundance. Kurt told me that at Christmas they sell about 500 pork pies! Pork pies are something that everyone who had a Mémère knows about, but that no one else has heard of or believes you when you tell them about it. Every family makes it differently. Coté's make it their way, and it is the real thing!

Here are more shots of the market taken as Kurt showed off this place, of which he is so proud. Coté's is located at 175 Salem Street, in Lowell, Massachusetts.

The (money) Machine

A few weeks ago I was assigned an editorial portrait of Mad Man and film maker Erik Proulx for a magazine article on people who have "survived" layoffs. The article, for Merrimack Valley Magazine, focused on several people who have chosen to thrive in spite, or maybe because of their experiences in being jettisoned from the corporate world. Erik allowed me to see one of his films, Lemonade, which, at the extreme risk of sounding patronizing, really REALLY resonated with me. While never having experienced a layoff, I was one of those people in a cubicle farm working just to make a living so that I could continue to work.

Erik Proulx
I was very happy for many years doing the corporate peon thing. It paid very well after all! But after several corporate takeovers, the last company for which I worked was bought by the mother of all corporations in its field. I tried to make the best of it. I even remember being Mr. Pollyanna at the big meeting where they told us how much worse our benefits were going to be. The culture set in after a while though and I went through several years of being miserable. I know, many people would kill for a job like that one, or even any job at all. I told myself that every day. I had no right to complain. My wife always reminds me of the day that she came home to find me with my forehead on the desk in front of the computer. We both knew that I was done. With her support and encouragement, I was going to get out of there. It was over for me and The Borg.

It has been an interesting transition however, and in spite of palpable ups and downs, things seem to get better every year. I wasn't laid off but I did lay myself off. So many of the people in Erik's excellent film were speaking my language. Things can be tough at times, but like them, I have no regrets.

Get Erik's film! See his blog here: http://www.pleasefeedtheanimals.com/about-me/

Nope. Not on Vacation.

For those of you who follow my blog, you may have thought I had taken a road trip or was just taking a break to enjoy this New England spring weather. Well, if you live here, you are probably not buying the latter. This spring is not very friendly at the moment. I am still hopeful. But in actuality, I have been busy shooting and waiting for much of it to get published so that I can show off my work. In the mean time I can show you some hints of what will be coming out in print in the next couple of weeks, as well as some shots that I took for the Cultural Organization of Lowell at the city's 175th Anniversary kickoff event.

The Lowell, Massachusetts 175th Anniversary kickoff event consisted of a short parade down Merrimack Street, followed by speeches on the steps of City Hall and a cake cutting reception inside City Hall. The weather was great that day. Unfortunately, we haven't seen such good weather since.

I shot several venues and people for about a half dozen magazine articles that are in the queue to be published. Here is a taste, but there are restaurants, condos, personalities and more. Stay tuned!

Tonight I am also wrapping up my Photographing People course. Here's my crew!

And after much deliberation and procrastination, as well as some other "ations", Amy and I finally painted the outside of my studio and re-hung some work.

Spring Cleaning of the Mind

Is it a headshot, or is it a portrait? I get a fair number of calls from people looking for a headshot. They are often business people who are told that they need to get a headshot taken for their employer's web site, or they are in business for themselves and they are working with a professional to improve their branding and on-line presence. They are often actors or musicians too, who need a headshot in order to audition. But this "headshot" thing... I think the term is complicit in the dumbing down of the concept in popular perception. If all they needed was a shot of their head, the arm's length iPhone self-portrait would do (or should I call it a self-headshot? Self-inflicted headshot?), as would scanning their driver's license photo, although there may be copyright issues there ;-) Clearly, neither approach would be acceptable to a casting director or a marketing/branding consultant.


The ease with which we can all create digital photographs of exceptional technical quality has made professional photography a difficult pursuit. Consequently, there are many photographers who, out of desperation I think, will be willing to do a $20 headshot. I will not. Art can never be a commodity. Once it becomes a commodity it cedes its place as art. A professional must value himself or herself as an artist.

Now there is nothing in the slightest wrong with a traditional approach to a headshot. In fact, many purposes for what a headshot is used have specific requirements and norms for such shots. That being said, artistry does matter. An artist will fulfill the client's requirements and then go the extra distance to make the session matter. Other artists, such as performers, are easier to convince, but it's often difficult to persuade business people of the value of really great photography, especially when they are the subject. But when you see or think of the best kinds of business branding and marketing, the photography is never mundane or perfunctory. It's extraordinary and special. It's art.

If you have read some of my previous posts you may recognise a couple of these people. Some of these "headshots" were done in the course of doing environmental portraits for them. But these headshots are portraits just the same! They are unique and in each case I have made an attempt to bring out the personality in each individual while creating an esthetically pleasing experience. A photographer who cares and who values his or her work and artistic sensibilities is worth investing in.

A plug for World PEAS CSA

I received a Tweet yesterday from UTEC, the United Teen Equality Center of Lowell. They were wondering if I might repost some of the photos that I did last summer for  the New Entry Sustainable Farming Project to let as many people know that the World PEAS CSA (Community Supported Agriculture) registration for 2011 is currently under way and will be extended until April 15th.

Not one to pass up an opportunity to show off, I quickly agreed. So take a look at some of my shots below, but also visit the NESFP web site for details of CSA shares. It's a great program. My wife and I are summer season share holders. And please watch for more photos to come this season.

Some links:

NESFP - http://nesfp.nutrition.tufts.edu
World PEAS CSA - http://nesfp.nutrition.tufts.edu/worldpeas/csa.html
UTEC - http://www.utec-lowell.org/index.php

Location Portrait Photography That Tells a Story

I love working with professional people who understand the value of story telling with their on-line photography. This executive wanted a traditional head-shot for certain applications, but also wanted a series of location portraits that would tell a story about who he is, what he does and would present a professional, sophisticated image. Photographing at an office in Cambridge, Massachusetts, the goal was to show him instructing and interacting with his clients, as well as simple portraits in an office environment that would convey his professionalism and friendliness.

What's The Difference?

As a freelancer, two of my roles in this operation are marketing and sales. I hear all of the experts: branding blah blah blah differentiation blah blah blah engaging blah blah blah. Can you hear it? Obviously that's all important and unless I or someone I hire does that for me, I will be a very lonely freelancer indeed. It's a given that exposure to the right audience is essential. There is a ton of advice out there on the tubes of the internets as to how to go about making that happen.

But what makes what I do different from all of the other photographers out there who are marketing to the same people? I have actually read articles that say things like: 'you don't have to be the best photographer to be a success'. While that may seem encouraging if you, like most of us, have insecurities about your work, it's also a really convenient excuse to let up on pushing yourself to create more and better work. The race to the middle! Is that where success lies?

If 5 photographers make themselves visible to a potential client through their effective marketing and sales efforts, and they all seem to be the same in the eyes of that potential client, which one does she choose? (If no one raises their hand I will have to call on someone!)  The answer is: they choose one at random, or one who answers their email request for a bid. Clearly, there are other factors that, in the real world, come into play such as a usable web site, as opposed to one that re-sizes the browser, plays music, has slippery, ever moving and morphing navigation controls that scream: GET ME OUT OF HERE! What other factors might make a potential client choose one photographer over another, all things seeming equal? Proximity of the photographer, referrals and references, the consistent message put forth in their web presence, etc.

Have I led you up to the precipice of the obvious yet? What's the real differentiator? Remember, if no one raises their hand...  Answer: It's the work!  Photographer Nick Onken has written a good piece here that you should take a look at, BUT COME BACK! http://nickonken.com/blog/2011/01/the-quality-diversity-of-your-product.html

People have a penchant for sameness much of the time. Kids don't want to be different. It seems to be an instinct at some point in our human development. At times it does makes sense to emulate success. That's clearly valuable as a learning tool. I think where it becomes destructive is when it is a mantra, such as the misguided conventional wisdom that standardized testing of school children is going to generate a well educated population. I can tell you that if there had been a standardized test to graduate from high school when I was that age, I might still be there now trying to pass it. But say such a methodology were to be successful. What has been accomplished? Millions of identically informed people who have never been encouraged to be different, to think critically or to be creative. There's a prescription for success...

Assuming that your marketing and sales thing has been taken care of, although it is always ongoing, and the presentation of your work is of a high quality and consistent, both on-line and in person (read: have a great book*), THE most important thing is the work and how it is better, more creative and different than all of the others from whom a client might choose. It's so important to keep pushing yourself, to keep growing and stretching, both technically and artistically. And equally important is to push yourself to do personal projects as well as the work you do for business. Hopefully, you soon will be able to see the two come closer together so that the work that people hire you to do is the kind that you love to do.

*If you are not sure of what I am referring to at the asterisk, please call my friend Selina Maitreya, or read one of her books!      http://selinamaitreya.com/

I have sprinkled this post with some recent work that I like, for no other reason than to show it. Plus getting it out there will force me to go out and create more :-)  So here are even more!

Starting with One Light

I often go into an environmental portrait shoot with a bunch of great ideas. Within the first 15 minutes or so you can often find them on the floor around where we are shooting. There's a tension between being prepared and ending up being too rigid in my approach. So I like to show up with a bunch of things that I have thought through, which I try to use as a guide as we shoot, but it's also important to just follow where things naturally lead.

When photographing one person though, I tend to start out thinking about how I can do so using one light. It's really important to consider available light too. One habit (not sure whether it is a bad or good one) that photographers who use flash have can be to simply assume that flash is always necessary. When shooting a particular kind of work, it is difficult to imagine shooting it with only available light. The real issue there is, if you are expected to get the shot and it needs to be of a certain style and technical quality, it's crazy to hope that available light will be your friend when you arrive at a location. On the other hand though, it is important not to discount the possibility of unbelievably good available light, and only that. I know, current digital cameras have unheard of high ISO functionality, and that is a great tool. But that table lamp is not always casting the best light on your subject, or that fluorescent fixture on the ceiling may not be the look that the commercial client is going after. So I bring lights.

Last week I photographed an excellent musician, Alex Prezzano, both in my studio and in a few locations around the building. He was great! Alex wanted me to create and had no interest in dictating a style to me. So we walked around the mill where my studio is located and did some setups. My goal was to have the shots look as natural as possible. The available light was not always what I needed, so I used one light. The little secret is that moving around a location like this with a speedlight on a stand makes things much less nuts too.

Alex Prezzano

A lot of people are put off by any shadow on the wall. I love the look of one light with an simple reflecting umbrella. If there's a shadow, well, there's a shadow. Light makes shadows where it cannot fall. Rembrandt was partial to that look too, as I recall. No, I didn't know him personally...he lived in Europe.

After taking the photo walk around my building, we landed back in my studio. If a client wants a traditional look for a headshot, I use at least two lights and one or two reflectors. But here we were still going for a more dramatic look, so my default starting point is always that single light source. Here I did break out the 24x36 inch softbox, but used it at almost 90 degrees to camera right to give him a very dramatic effect.

Alex liked some work that I had done with a grid spot from the back hitting a gold reflector in front. This is a very cool effect because there is no light in front of the subject, and it is so soft and warm.

Adding a second light, finally, from the back as well, creates a really interesting effect too.

Check out Alex Prezzano's work here: http://www.myspace.com/alexanderprezzano

Worth Waiting For

I love shooting for magazines. One of the tough things about doing this kind of work though is the waiting. Creating a magazine that has lots of interesting, fresh and original content takes time, money and personnel. So waiting for a magazine that you've worked on to hit the streets can be difficult for those who participated.

In early December I was asked to do a cover story photo shoot for a brand new magazine, published by EH Publishing, in Framingham, Massachusetts. What made it really nice was that the cover that I was to do was for the premier issue of a new publication that they were creating, Commercial Integrator. It's a specialty magazine for "Professional integrators who design, sell, service, and install commercial integration products for small and medium size businesses".


Commercial Integrator Magazine - the Premier IssueThey had a very specific look in mind for the cover, which would feature Brad Caron, president and owner of Signet Electronic Systems, also located here in Massachusetts. The shoot was a blast! I have been waiting to talk about this cover shoot for weeks. EH mailed me some copies for my tear sheets, which arrived Today. The wait has been worth it!

Brad Caron - Signet Electronic Systems