...It never really is. Who wants to just paint by the numbers? Every subject is unique and you need to approach every person and their shoot differently. You want to get a special look or gesture that seems to be the special thing about that person.
I recently worked with the excellent graphic designer, Geralyn Miller on one such project with Anthony, a finance guy. It was a lot of fun! Anthony is a great guy, and I think it comes across in the shots. We worked in the renovated 19th century mill building where Geralyn works, and Anthony was very patient as we dragged stuff from place to place looking for just the right atmosphere.
Geralyn took her own shots between holding light stands ;-) Got to love shooing on a staircase!